#GutHealth. #GutTok. #HotGirlsHaveIBS. Bathroom talk has increased on social media lately, and it has a mission. Gut health is a prominent and public conversation among women, largely spearheaded by brands promoting probiotic and other gut-supporting supplements and foods. The digestive health supplements market is expected to reach $26.61 billion by 2028. According to Research and Markets, this value can be attributed to “growing awareness of digestive health, increased in